Shifts Happened® was born out of urgency. When I witnessed Charlie Kirk be publicly assassinated, it didn’t just shake me personally — it sent shockwaves through the world. It was proof of how broken, divided, and desperate for healing we’ve become. That moment made one thing undeniable: the world doesn’t need more noise, more outrage, or more chaos. It needs shifts.

And that’s the very work I’ve been living and leading for years. Long before that moment, my life and my business were dedicated to helping people shift — out of survival and into stability, out of trauma and into healing, out of confusion and into clarity.

I’m Rebeca — the founder of Rebeca’s Beautiful Enterprise, LLC. My focus is pairing business systems with nervous system healing, because transformation requires both. Strategy without stability collapses. Profits without peace destroy. But when you align the mind, body, and business, you don’t just survive — you rise.

That’s why Shifts Happened® exists. It’s not merch. It’s movement. Every hoodie, every journal, every design is a tool — a way to regulate your nervous system, anchor your beliefs, and declare to the world that your story isn’t over.

And when you’re ready to go deeper, Shifts Happened® connects you to the full ecosystem of Rebeca’s Beautiful Enterprise — from The Treasure in You™ to heal your identity, to The Profit Hero™ to help you build sustainable wealth.

This is more than fashion. This is identity. This is proof.

Because the world is shifting — and so are you.